Posts

Showing posts with the label marketing lies

The Endorsement Game

Just saw a note on Opeth's Facebook page that Mikael Åkerfeldt had a new endorsement deal with Marshall Amps and his new 'amp of choice' is the Marshall Vintage Modern. He had previously been endorsed by Laney Amps . Åkerfeldt has all sorts of good things to say about the Vintage Modern and, no doubt the majority of them are true. Marshall knows how to make a good amp that covers the ground between vintage tube sound and modern high-gain sounds. I still find myself rolling my eyes a bit, though. Because in most interviews the guys from Opeth and their guitar tech mention that when they are on the road they run all the amps on clean and use their effects and modeling boards to approximate their recorded sounds. The amps on stage all say Marshall or Blackstar, but the color is more likely to come from a Roland multi-effect unit preset than from the Marshall. Likewise, Opeth are endorsed by PRS Guitars and use them on tour. They are really good guitars that the guys somet...

No BS Buying Advice For New Rock Guitarists

Things the store won't tell you: Do not buy a guitar with your eyes. You have to buy a guitar with your hands and your ears. Hands and ears are the things that matter for playing music. The guitar will need to feel good in your hands and will have to sound good to your ear. You can do all that with your eyes closed. So what goes away when you close your eyes? Looks and brand are the two biggest things. I'm not saying that those things should not matter at all, just that they are way overrated in the scheme of things. The body and headstock shape will have more effect on how you play from the way they feel than they will from how they look. Pointy guitars may look mean, but they also can be really uncomfortable to play. Particular brands may be known for quality but every guitar is a little different in material and feel and how the parts go together . If every guitar is different, then every guitar could be great or could suck. You won't know until you pick it up and...

Scale Length, Physics, and 22 vs. 24 Frets -- Why Ed Roman is Full of Crap

A while back while I was looking for my Hagstrom guitar I ended up on the Ed Roman site and poked around a bit to see what he had to say. His site definitely has a high entertainment value compared to many other high traffic guitar sites on the web because unlike most other sites that simply reproduce the marketing copy of the big name guitar makers and avoid much controversy, Ed Roman (or Ed Roman's ghost writer, if he uses one) aims to attract an audience that is suspicious of these marketing claims. The gist of Ed Roman's arguments can be summed up in two sentences: You're a sucker if you buy a big name guitar from a corporate music store. Smart guitar players buy hand built American guitars from Ed Roman. Ed puts forth this argument wherever he can, weaving it through his ad copy and linking in and out of his webpage to lead surfers from the popular brands on his site to one of the guitars -- an Abstract, Baker, Pearlcaster, or Quicksilver -- for which Ed Roman is the p...